The Future of Marketing: Lessons from 18 Leading Brands on Transforming Your Marketing Strategies to Survive the Age of the Consumer by Nicholas Johnson

Language: English Stars: 5 of 5 stars
The Future of Marketing: Lessons from 18 Leading Brands on Transforming Your Marketing Strategies to Survive the Age of the Consumer
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Category of Ebook: New books Book Info: Hardcover, First Edition, 265 pages
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Original Book Title: The Future of Marketing: Lessons from 18 Leading Brands on Transforming Your Marketing Strategies to Survive the Age of the Consumer

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Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this by marketers, for marketers primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it. The Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational

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